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STRATEGI PEMASARAN

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Buku ini membhas berbagai sumber unsur strategi pemasaran, meliputi konsep dan perkembangannya, strategi kepuasan pelanggan, strtegi pasar, strategi marketing mix, strategi pemasaran dalam PLC, startegi pemasaran berdasrkan posisi persaingan, dan startegi pemasaran internasional.

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Series Title

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Call Number

658.821

Publisher

Yogyakarta : ANDI OFFSET., 1995

Collation

15 x 22 cm; 360 hlm; ilus;tabel

Language

Indonesia

ISBN/ISSN

979-533-262-7

Classification

658.821

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