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SERVICE MARKETING : Integrating Customer Focus Across the Firm
FOCUS ON THE CUSTOMER,LISTENING TO COSTUMER REQUIREMENTS,ALIGNING STRATEGI SERVICE DESIGN AND STRANDARDS,DELIVERING AND PERFORMING SERVICE,MANAGING SERVICE PROMISES.
- Edition
- -
- ISBN/ISSN
- 0-07-231221-1
- Collation
- 21 x 28 cm; 620 hlm; ilus;table;index
- Series Title
- -
- Call Number
- 658.8.21
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