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SERVICE MARKETING : Integrating Customer Focus Across the Firm

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FOCUS ON THE CUSTOMER,LISTENING TO COSTUMER REQUIREMENTS,ALIGNING STRATEGI SERVICE DESIGN AND STRANDARDS,DELIVERING AND PERFORMING SERVICE,MANAGING SERVICE PROMISES.

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Series Title

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Call Number

658.8.21

Publisher

USA : McGraw-Hill Companies., 2000

Collation

21 x 28 cm; 620 hlm; ilus;table;index

Language

English

ISBN/ISSN

0-07-231221-1

Classification

658.8.21

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

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Specific Detail Info

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Statement of Responsibility

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