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MANAJEMEN PEMASARAN : Suatu Pendekatan Strategis dengan Orientasi Global Jilid 2

BOYD - Personal Name;

Buku jilid 2 ini membahas tentang bab-bab tentang pelanggan, pesaing, dan analisis lingkungan, segmentasi pasar, penetapan pasar sasaran, penentuan posisi kompetitif.

Availability
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Ruang 2 658.81 OYD m.1 jil2
658.81 OYD m.1 jil2
Available
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Ruang 2 658.81 OYD m.2 jil2
658.81 OYD m.2 jil2
Available
Detail Information
Series Title
-
Call Number
658.81
Publisher
Jakarta : Erlangga.,
Collation
17,5 x 25 cm; 280 hlm; ilus;tabel;index
Language
Indonesia
ISBN/ISSN
979-411-826-5
Classification
658.81
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
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