MARKET ORIENTATION AND MAEKET-BASED,MARKET ANALYSIS,TACTIAL MARKETING STRATEGIES,STRATEGIC MARKET PANNING,MARKET PLANNING,IMPLEMENTATION,AND PERFORMANCE.
COMPETITIVE STRATEGY:THE CORE CONCEPTS,THE VALUE CHAIN AND COMPETITIVE ADVANTAGE,COST ADVANTAGE,DIFFERENTIATION,TECHNOLOGY AND COMPETITIVE ADVANTAGE.
ALL ABOUT ISO 9000,TECHNICAL REQUIREMENTS AND GUIDELINES,PUTTING ISO 9000 TO WORK,
Buku ini membahas tentang Kualitas, Barang versus Jasa, Komunikasi dan Manajemen, Strategi Implementasi TQS, Kerjasama Tim dan Pemberdayaan, Layanan Pelanggan dan Kepuasan Pelanggan
THE BASIS OF GLOBAL MANAGEMENT THEORY AND PRACTICE,PLANNING,ORGANIZING,STAFFING,LEADING.
ENTREPRENEURSHIP TODAY,SMALL BUSSINESS AND THE INTERNET ECONOMY,THE ENTREPRENEUR,WOMEN-OWNED AND MINORITY-OWNED BUSSINESS,FAMILY BUSSINESS.
Buku edisi baru ini menekankan keunggulan global dengan ulasan yang komprehensif mengenai konsep-konsep dan isu internasional.
FRAMEWORKS AND CHALLENGES,PREPARATION AND SELECTION,DEVELOPMENT AND EVALUATION,COMPENSATION AND PROTECTION,EMPLOYEE RELATIONS AND ASSESSMENT
Buku ini membahas tentang Pengantar Ke Manajemen Strategis dan Kebijakan Bisnis, Pengamatan Lingkungan, Perumusan Strategi, Implementasi dan Pengendalian Strategi, Masalah Strategi lainya.
Buku ini membahas tentang Strategi Pemasaran Kompetitif, Perencanaan Pemasaran Strategis, Tinjauan Mutakhir, Peranan Expert Computer Systems.